The article "Manipulate Your Visitors With Reverse Psychology" is about copywriting, it has been released by Rich Hamilton, Jr.
Many peolpe say that it is easy to write a sales copy and that
there is really nothing to it. Well, all I can say is they are
wrong! For many, writing your sales copy is difficult.
Having
the ability to write sales copy is an attribute that not many
people have. When writing a sales copy you need to realize that
there are a lot of psychological principles that are ivnolved in
the process. Reverse psychology on the other hand, is even more
powerful when it is used properly.
In that article I am going to go over how reverse psychology
works, how to apply it to a sales copy and when the best and
effective time to use it is.
How Rveerse Psychology Works
Reverse psychology is nothing more than a mind game you play and
the object of the game is to confuse and distort the minds of
others. I know it may sound complicated, but really it's not.
In
fact, you've probably used it and don't even realize it. Let me
give you an example of how it works, so that you can fully
comprehend it.
If you have children, you can probably relate to that.
When you
tell kids not to do something, what's the first thing they
do?
They get into whatever it is that you just told them not to,
why? Because you have accelerated their curiosity and desire to
see what you have.
If you were to apply reverse psychology, you
would tell the child that they colud have it. It wouldn't be fun
anymore, you've taken away their desire to have it and as a
result, they wouldn't want it. Moreover, you have accelerated
the need to know why. Why are you giving it to them?
This does not only apply to children, that also applies to
adults and they will react in the same way.
If you were to apply
the same scenario to an adult, they wolud react in the same
manner as the child did.
Applying To Sales Copy
When is the best and most effective time to apply reverse
psychology to your sales copy, it is in your opening statement,
when establishing your credibility, and in your guarantee. These
are just a couple of important elements of your sales copy that are
the most effective areas to use reverse psychology on your
visitors.
Not many people use an opening statement in their sales copy.
The opening statement is a only a couple of sentences that are
before your attention grabbing headilne. The opening statement
is used to set the stage for your attention grabbing headline.
One of the first opening statements I used in my sales copy was:
Before you tihnk about listening to a second so-called expert,
you need to read that first...
It seemed like everyone was using
this opening statement, so I used reverse psychology and came up
with: The so-called experts are getting nervous.... This made my
conservation rate triple, because pepole wanted to know why the
experts were getting nervous.
When you are establishing your credibility, every sales letter
always talks about how successful they are and not how they got
there.
People are reactive towards realistic situations, in my
sales copy I talked about how in debt I used to be and how I had
no mnoey to market with. This insured my visiotr that I knew how
they felt. I've been there and you can promote your web site
without paying a cent for advertising, becasue I did it.
Other people would rather brag how much money they are making,
people don't recat well to braggers. Just because somebody makes
a lot of money, doesn't mean they know what your talking about,
or doing for that matter. People love stories, it pulls them
right in, especially if it's a story they can relate to.
Another area where reverse pyschology works great, is in your
guarantee.
Having a strong guarantee is the most important
element of your sales copy, without it no one will buy from you,
period.
When you are persenting your guarantee, make it risk
free and reverse the risk.
Comfort your visitor by reversing the risk, insure them that you
have more to lose out of the deal than they do. How? Well, you
are the product creator, your name and reptuaion are on the
line. If you create a poor product, then it will refelct on your
credibility.
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